Monthly Archives: February 2016

Memories actually get better with age

Boomer marketer Peter Hubbell says that happens in three ways

By Peter Hubbell for Next Avenue


Credit: Thinkstock (This article is adapted from the new book, Getting Better With Age: Improving Marketing in the Age of Aging by Peter Hubbell published by LID Publishing.)

Memories get better with age.

By memories, I’m talking about long-term memory or LTM, not short-term memory such as basic information like phone numbers and where you left your glasses. Aging people have a lot on their minds and it’s not really READ MORE

A true gift of the heart

Mom is gone, but the gift she gave me lives on

By Jill Smolowe for Next Avenue

Gift of Heart-web

Credit: Thinkstock

As the season of giving thanks gave way to the season of giving-because-it’s-a-given-that-we’ll-give, I received a party invitation that eased the transition from graceful comity to gross commerce. “Bring a small wrapped gift,” it read. “But make READ MORE

Why we missed the signs of my mom’s lewy body dementia

Robin Williams also suffered from the disease, often misdiagnosed as Alzheimer’s

By Candy Schulman for Next Avenue


Credit: Thinkstock

I never imagined my mother would have anything in common with actor and comedian Robin Williams. But when his widow revealed that he suffered from Lewy body dementia, she said, “Lewy body dementia killed Robin. It took his life.”

She linked this READ MORE

The one death this doctor can’t forget

How physicians’ religious views may affect end-of-life talks

By Vincent Quagliarello, M.D. for Next Avenue


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In more than 30 years of being a doctor, I’ve participated in many end-of-life events. But one stands out.

She was an elderly woman I had known for years; I’ll call her “Tessie” (not her real name). On the last evening of her terminal illness, READ MORE

When should you ‘talk’ differently to someone with dementia?

As the disease changes, so should your method of communication

By Eileen Beal for Next Avenue


Credit: Thinkstock

If you are caring for someone with Alzheimer’s disease or another form of dementia, you will notice that as the condition worsens, so does your loved one’s ability to initiate or participate in conversations; understand and process information; READ MORE